In vitro efficacy testing:

Claim substantiation is where most testing budgets are spent and where most of them are wasted, because the study measures something adjacent to the claim rather than the claim itself. We start from the wording you intend to publish and work backwards to the endpoint that supports it.

WHAT WE RUN

•  Anti-ageing panel: collagen and elastin synthesis, matrix metalloproteinase activity

•  Antioxidant capacity by DPPH and ORAC

•  Anti-inflammatory cytokine panels

•  Depigmentation: tyrosinase inhibition and melanin content

•  Wound-healing and scratch assays

•  Barrier function and transepidermal water loss, in vitro

•  In vitro SPF and UVA protection factor

WHAT YOU RECEIVE

Quantified, statistically treated results against an appropriate control, presented so that they can be placed directly into a claims-substantiation dossier.

WHO THIS IS FOR

Brands preparing a launch, marketing teams who need a claim defended, and regulatory affairs teams assembling evidence files.

CALL TO ACTION

Discuss a in vitro efficacy testing project